Blessed Tweets

Religions have existed and prospered through the ages, adapting to their existing environments, societies and cultures, as well as technologies, with their core values and beliefs staying the same, sticking to the belief that a scripture of divine origin cannot be altered and morphed to fit into the modern prejudices (Don’t believe me?, @askamormon).

Religion nowadays seems to be attempting to keep up with the modern and ever advancing lifestyle of many of us today. With its traditional (and perhaps often problematic) approaches towards modern social issues, as well as some abuse scandals emerging from certain areas, religious institutions find it much more difficult to remain on the “moral high ground”, so to speak, making it increasingly harder not only to promote but also to project their messages of faithfulness, brotherly love, unity and being of service to the other, regardless of their ethnicity and origin towards their audience.

Being similar to many other organisations, religious groups are thus in need of communicating, as well as recruiting new followers and thereby require forms of advertising, marketing, as well as public relations (thinking of it, all of the great spiritual leaders and gurus of history, such as the Buddha, Jesus, Moses, Mohammed and their loving colleagues were all brilliant public speakers and communicators of their messages).

One can truly say that it was the only reliable way in which religion and its messages and beliefs were able to spread across the globe (first ever spokesman is even found in Exodus, Chapter Four).

Therefore, most large religious bodies use their own public relations department, either by choice or by force of circumstance, to promote and expand their presence, as well as better communicate their messages to the outside world. They are starting to stream a continuous flow of positive news about the benefits and good in religious affiliation (@justpray).

Alex Theofanopoulos