PRofessionals 

Dos · Know your audience: You have to know their wants, needs and desires and by knowing them you will find the appropriate way to...

On the 8th of November in 2017 the luxury fashion brand Jimmy Choo presented the famous model and actress Cara Delevingne on a campaign...

Religions have existed and prospered through the ages, adapting to their existing environments, societies and cultures, as well as...

Who does not know Lacta Chocolate? Some may argue that it is so well-known that it would not need any other publicity such as ads and...

Who said that digital communication is impersonal? Emojis are here to improve communication process and bring people closer ever than...

Music has always been considered one of those radiant few things in the world, which has the power and potential to bring together people...

Alice Cooper: the now globally well known performer did struggle at the beginning of his career. His agent, Shep Gordon, had booked him a...

Nowadays people are exposed in plenty of information. Traditional media such as television, radio, newspapers along with the social media...

Once being a thing for just school "nerds" and stay at home teenagers, the video game market is swiftly emerging as one of the fastest...

Jerry Silfwer is a well known digital strategist and entrepreneur from Sweden. Some people might know him as 'Doctor Spin'. In 2016 he...

The world of science has been always kept a cryptic, almost eerie distance from the public. A notion existed that technological...

The digital era has changed the way that people communicate. Social media platforms connect people from all over the world and they have...

We live in a hyperconnected world. In a world where information exchange is not limited by physical boundaries. Through satellite signals...

Few years ago, nobody would think that traditional campaigning could be replaced by a digital one. However, after Barack Obamas’ super...

It is a fact that many people are not aware of what exactly Public Relations are. Most of them tend to confuse the advertisers with PR...